Friday, April 4, 2008

The importance of good photos

Nothing says Class like chalk!

This is a home on the Northest side of Chicago that I drove by and did a double take at. The reason -- it was being sold for-sale-by-owner and the owner decided to let potential buyers know that the home had hardwood floors by writing it in chalk on his front steps! What a great way to make a first impression ... at least until it rains!

Photographs that accompany home listings on the Web or in brochures, newspaper advertisements, flyers, magazine articles, and other marketing materials play a significant role in attracting buyers. These images serve as the first impression, and buyers often decide whether or not to see a home in person based on their quality and presentation. Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 with 16 to 19 photos, and 32 with 20 photos. Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.

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1 comment:

Bee Sure Home Inspection said...

Good photos are also a tool of a good home inspector as a way to disclose and present to buyers and sellers specific issues relevant to home safety, home hazards, and maintenance concerns. With today's digital technology, images can be instantly uploaded, printed, and even emailed to sellers, buyers, attorneys, and real estate agents.